What Your Beer Says About Your Personality

Fascinating study here from Ad Age that more or less confirms your predilections and prejudices about different beer brands.  A company called Mindset Media polled over 2,000 beer drinkers about their lifestyles.  Some of the data is not surprising (Bud Light is favored by “frat boys”!), but some of it validates more elusive stereotypes you sort of identified but never could quite articulate: “Corona drinkers are 91% more likely than average to buy recycled products and 38% more likely to own three or more flat-screen TVs.”  Corona, the beer of choice for the wealthy, kind, happy, thoughtful people you hate.

But what of Budweiser, Heineken, and craft beers?  After the jump.  

Bud drinkers are profiled as grounded, practical people who are suspicious of authority and drive pick-up trucks, as well as being “68% more likely to choose a credit card with flexible payment terms.”  HICKS, right?  But!  They are also “42% more likely to use breath-freshening strips every day.”  Could it be that Budweiser is just such a big name, big tent beer that it’s not really possible to accurately profile the “typical” Bud drinker?  Bud Light falls into a similar trap.

Bud Light drinkers profile as lacking in carefulness. They are grounded like their Bud brethren, but respect authority. Bud Lighters can also have frat boy-like personalities, particularly when it comes to personal risk-taking. In regard to others, these good-time guys and gals are accepting of most everyone and generally easy to get along with.

The average Bud Light drinker enjoys things that are cheap and not bad and get you intoxicated.  OK.  The article actually calls Heineken drinkers “posers” (they buy new cell phones a lot, you see), but I think the funniest statistical cross-comparison goes with Blue Moon.

People who drink Blue Moon beer are 105% more likely than the average person to drive hybrid cars, 77% more likely to own Apple Mac laptops, 65% more likely to purchase five pairs or more of sneakers every year, and 32% more likely to not be registered voters.

Media Mindset really could have gone after the uncomfortable truths here.  ”Heineken drinkers are 45% more likely to be estranged from one or more parent.”  ”Blue Moon drinkers are 94% more likely to have an abortion.”  ”Budweiser drinkers are 76% less sure how they feel about minorities.”

Which one are you?  Read the whole thing at Ad Age.  Via Neatorama.